Bath is one of the UK’s most sought-after destinations, drawing millions of visitors each year with its Roman Baths, elegant Georgian architecture, natural hot springs, and thriving arts and culture scene. For anyone involved in the holiday rental sector – understanding the city’s tourist seasons is essential. Knowing when demand is highest allows you to plan pricing, manage occupancy, and maximise returns.

Summer – High Demand, High Returns

Summer is the busiest season for Bath’s tourism market. Long days, warm weather, and a lively programme of arts, culture, and citywide events draw the highest visitor numbers of the year. For holiday rental owners, this translates into consistently high occupancy and the opportunity to command premium nightly rates. Demand is especially strong for centrally located and family-friendly properties, while international travellers and families often book extended stays, further enhancing revenue potential.

Spring & Autumn – Strong Shoulder Seasons

Bath’s shoulder seasons offer the ideal balance of vibrant activity and fewer crowds, making them especially appealing for visitors who prefer a more relaxed city break.

In spring, the city’s parks and gardens – such as Royal Victoria Park and Parade Gardens – burst into bloom, drawing weekend visitors from across the UK. Easter and bank holiday periods also create spikes in demand, with short breaks proving particularly popular.

Autumn brings a different rhythm, highlighted by the world-renowned Jane Austen Festival in September, which attracts literary enthusiasts from around the globe. During this season, couples and older travellers are the dominant guest profile, often seeking luxury accommodation in distinctive, character-filled properties.

Together, spring and autumn deliver dependable occupancy at slightly lower nightly rates than the summer peak, ensuring they remain strong and reliable income-generating periods for holiday rental owners..

Winter – Quieter With Profitable Opportunities

Winter may be Bath’s quietest season overall, but it still offers valuable opportunities for holiday rental owners who plan strategically.

The Bath Christmas Market (late November–early December), one of the UK’s most popular Christmas markets, fills the city with seasonal cheer and draws thousands of visitors. Cosy properties featuring fireplaces, luxurious bathrooms, or hot tubs are particularly appealing to couples seeking a romantic winter getaway.

January and February tend to see lower occupancy, but these months are ideal for offering discounted stays, attracting longer bookings, or carrying out property upgrades and maintenance. Even during the quieter season, annual events such as Bath Rugby home games and the Bath Half Marathon can generate additional bookings and help maintain steady income.

Bath’s enduring popularity ensures strong year-round demand for holiday rentals. By understanding the city’s peak tourist seasons, holiday rental owners and managers can forecast occupancy more accurately, adjust pricing for maximum profitability, and tailor their offering to different guest demographics.

With the right property and strategy, Bath offers not just a beautiful investment location but also one of the most rewarding holiday rental markets in the UK.

Get in touch with us today to see how we can help with your holiday rental property.