UK staycations continue to play a major role in domestic travel, but guest expectations in 2026 are more refined than ever. Travellers are no longer simply looking for a place to stay; they are choosing properties that offer comfort, flexibility and a well-managed experience. For holiday rental owners, understanding these shifting preferences is key to remaining competitive in a maturing market.

1. Quality has overtaken quantity

Guests may be taking fewer trips than during the post-pandemic boom, but they are spending more when they do travel. In 2026, UK staycation guests will be prioritising well-presented properties with modern interiors, excellent cleanliness and strong reviews. Properties that feel thoughtfully furnished and professionally managed consistently outperform those that rely on location alone.

2. Comfort is now a baseline expectation, rather than a selling point

High-quality mattresses, reliable heating, powerful showers and fast WiFi are no longer “nice to haves”. Guests expect holiday lets to offer hotel-level comfort, particularly as more bookings are made outside peak season. Properties that fall short in these areas are far more likely to receive lower reviews and struggle with repeat bookings.

3. Flexibility has become one of the strongest booking drivers

Shorter breaks, midweek stays and last-minute trips are increasingly common across the UK. Many guests are looking for two to four night stays rather than full weeks, often influenced by hybrid working patterns. Properties that allow flexible stay lengths and adapt pricing to demand are better positioned to achieve strong occupancy throughout the year.

4. The rise of ‘work-from-stay’ travel continues to shape demand

Remote and hybrid working have changed how guests use holiday accommodation. Many travellers extend stays to combine work and leisure, particularly during quieter periods. Properties with strong WiFi, comfortable spaces and a calm environment benefit from longer bookings and increased midweek demand.

5. Guests are placing more value on professionally managed stays.

Clear communication, smooth check-in, high cleaning standards and well-maintained properties play a major role in booking decisions. Guests want simplicity and reassurance, and professionally managed holiday rentals consistently deliver better reviews and higher overall performance as a result.

What does this mean for holiday rental owners?

Staycation demand in the UK remains strong, but success in 2026 depends on meeting these new, higher expectations. Owners who focus on quality, comfort and flexibility – or who partner with a professional holiday property management company – are best placed to maximise income, secure repeat bookings and stand out in an increasingly competitive market.

Own a holiday property in Bath or the surrounding areas? Contact us today to see how we can help you.